While Joey Vantes was at a cafe, he noticed a fired employee. He asked "how's your business?" The employee replied "I was kicked out of some building a few years ago". He was interviewed by Barbara Walters that he was in a trance. He began to think about the strange thing when he started doing drugs which he was dazzled by the colors of the artwork. He then told Dr. Phil McGraw about the incident. He replied "it belongs to someone who did the designs of the characters". He emailed the divorced CEO, James Green, about the original creator. He said "huh" before texting one of the CEO's boys which he mentioned the name of the exiled businesswoman. The CEO spelled out her name. L-I-S-A F-R-A-N-K. He was shocked so he sent a demo of the song to the record company, making fun of her merchandise. The song was a instant success and was named "Lisa Frank" after the controversial businesswoman, poking fun of her products.